Camera Movements Research Paper Example | Topics and Well Written Essays - 4000 words

Camera Movements - Research Paper Example Tilting is similar to panning only that it moves the camera vertically down to up or up to down. Just as is the case with panning, tilting requires the movement of the camera from a stationary point possibly a tripod. As such, the cameraperson simply changes the angling of the camera thereby changing the shots. Dolling is a camera movement that movements the entire camera either forward or backward by placing it on a dolly thereby creating a flowing effect on a shot. Trucking is like dolling only that it moves the camera from right to left or left to right instead of the in and out movement in dolling. Other types of camera movement include pedestal and rock focus all of which help create different feelings and shots that contribute to the composition of a scene.Coming home, The Wolf of Wall Street and Boyhood are some of the most successful Hollywood films. The creators of the three films employ different camera movement techniques in creating the actions in the films. Suspense is a significant feature in the three films that the creators strive to portray. They systematically achieve this by varying the camera movements as the in-depth analysis of the various scenes.Developed in 1978, Coming home is an American drama film. The plot in the film follows the development of conflict among three main character as a love triangle develops between them. The action pact plot has suspense as the developer strives to develop systematic conflicts that would sustain viewership to the conclusion of the film.

Branding Strategy- Nike Inc.U.K Essay Example | Topics and Well Written Essays - 1500 words

Branding Strategy- Nike Inc.U.K - Essay Example The positioning strategy of Nike is; to bring inspiration and innovation to every athlete in the world. This is supplemented by Nike's definition of an athlete as anyone who has a body. Nike’s brand is perceived as a high performance brand in the world. Since its inception, Nike has always listened to its customer’s needs (athletes) and designs its products in such a way that athletes can give their best. Nike has tried to create an image of â€Å"innovative product† in the minds of its consumers and earned the reputation of highest quality provider in the sportswear industry of U.K. From the simple Marathon shoes in 1964, to introducing the cushioning technology in running shoes in 70s, to the introduction of air technology and high alpha line products are all the marvelous innovations of Nike. Nike has made its brand image in the market place by associating its product with high achievers of sports in the European Market. Nike has signed Golf player Tiger Woods , Tennis player Rafael Nadal, European Soccer Players Eric Cantona and Robert Mandeni, Football Player Michael Jordan in the past. All these players endorsed Nike brand and Nike emerged as a high quality, celebrity preferred brand in the marketplace. Further, in 2006, Nike collaborated with Apple which indeed was a clever step to take Nike to the heights of Glory.